I am sorry to say that I think we live deep in the trenches of fat-phobia and it’s one of the few “isms” that we haven’t truly acknowledged yet. So it continues.
I also think that the fitness industry is not about fitness, at all. I’d even go so far as to say that a large portion of it is about creating more insecurities around our bodies so that they can make more products to “fix” us and rake in the cash. Peloton markets to people who either have disposable time and income on which to spend on keeping their bodies tight (no judgment — that’s great if that’s your cup of tea) or to people who are try to lose those last 10–50 pounds every single year, hoping this is the product that will finally get them there and when it does, they’ll finally get to live in one of those awesome houses with all the windows, and they’ll be married to some hotshit financial advisor, and their stretch marks will magically disappear, and…
It’s all a bullshit hamster wheel and there aren’t a whole lot of people or companies who genuinely care about getting people to their own, personal definition of healthy (not forcing bullshit BMI standards on everyone).
I’m sorry to say that I don’t think any of this is going to change until our culture acknowledges and starts to face its fat-phobia, and until we can get to a more accepting place about our health and appearances on a much grander scale.
Great article!